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7 Most Common Types of Marketing Videos

If you are trying to market your product or service using video, then you need to consider different types of marketing videos. Each type of video may connect with a different segment of your targeted audience. You can use them in a variety of places online including YouTube, Facebook and on your website. They can also be used offline when you make a presentation or at a tradeshow. Considering the different types of marketing videos will allow you to choose the ones meeting your needs the best.

Product Review Videos

Over 90 percent of customers trust online reviews as much as if a friend was making a recommendation. Therefore, product review videos can be a highly successful form of marketing. Consider comparing similar products in your lineup or showing why your product is the best by pointing out different features that your product has that your competitor’s product is missing.

How-to Videos

If you have a complex product, then creating a how-to video can really help your customers use it in the recommended way. Depending on the product, you may also want to create how-to videos showing a viewer how to do something while using your product. For example, if you are a seller of concrete levelers, then you may want to showcase how to build a sidewalk in your video.

Vlogs

Especially if you are marketing to millennials, vlogging is a great way to connect with your target audience as they love to watch these channels as opposed to reading a blog. Many fashion companies and beauty companies are finding huge success with vlogging but remember that you need to upload new content on a regular basis.

Gaming Videos

Many companies are discovering that gaming videos help them connect with a segment of their industry that they find hard to connect to otherwise. Do not overlook the possibility of having your game video play as an advertisement before the viewer’s intended video starts.

Skit Videos

When they are well done, skit videos are often shared, especially if people find them humorous. This allows your content to go viral helping you introduce your company to people who may not be familiar with your products.

Haul Videos

When they are well done, skit videos are often shEven if you do not recognize the term, you have probably watched a haul video as these are the videos where people are unpacking and showcasing products that they recently purchased. While they can be used to advertise a variety of products, they are especially popular with online shopping clubs.

Tag Videos

From the Ice Water Challenge to the Fireman’s Challenge, tag videos are a great way to get people to interact with your product. When posted to your website, they are also an outstanding way to get people to stay on your site longer which may increase your organic ranking.

When you are setting up your video, do not forget all the film supplies that you will need. Film supplies are available for rent through ATL Film Supplies.

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